Privacy Policy
Privacy Policy (US, Canada, and Caribbean)
Last updated: April 2025
At BEI San Francisco, we understand that privacy is important to you. We are providing this Privacy Statement to help you understand how we may collect and use information.
Who is Providing this Privacy Policy?
BEI San Francisco and its affiliated entities (the “Company” or “we”) has developed this privacy policy out of respect for the privacy of our customers and visitors to our website. This policy describes the personal information we collect, use, and disclose about individual consumers and/or data subjects who visit or interact with this website, visit or stay at any of our hotels, properties, facilities or locations, obtain any service, make any purchase, or inquire about any of our services, or otherwise interact or do business with us.
Whenever you visit our website, we will collect some information from you automatically simply by you visiting and navigating through this site, and some voluntarily when you submit information using a form on the website, utilize the Live Chat feature on the website, request information, or use any of the other interactive portions of our website. Through this website, we will collect information that can identify you and/or your activity.
Additionally, whenever you communicate, interact, or do business with us, whether online or at any of our physical locations or facilities, or whether you are contracted to perform services for us we will be collecting personal information from you or about you in the course of our interaction or dealings with you.
Scope of this Policy
This privacy policy applies to “Consumers” as defined under various state laws in the United States that may apply and all state regulations implementing, supplementing, or amending those laws (collectively, “U.S. Privacy Laws”).
The meaning of “personal information” may be defined based on your state or country of residence: in this policy, it means any information that can reasonably be used to identify an individual.
This policy does not apply to our current and former employees, job applicants, independent contractors, and their family members, dependents, and beneficiaries; if you are a current or former employee, job applicant, or independent contractor or a family member, dependent, or beneficiary of any of our current or former employees, applicants, or independent contractors you may request access to our Employee Privacy Policy or Job Applicant Privacy Policy by sending an email to beihotelsf@zenbizservices.com.
Consent to Share Personal Information When Using Chat Function
By using the Chat feature available on some of our hotel websites, you consent to our collection and analysis of all personal information provided. The Chat feature may use artificial intelligence technology. Depending on the website we utilize a number of different chat vendors to process, analyze, and store the contents of the chat on our behalf. The Chat Vendor may disclose information you provide to their affiliated entities, marketing partners, distributors, agents, and contractors. The Chat Vendor may also use the information analyzed or processed from the chat for targeted advertising purposes. For more information on how the Chat Vendor may use or disclose your personal information, please review the privacy policy for the Chat Vendor in use for the site you are visiting. By using these forms and features, you direct the Company to disclose to and share with the Chat Vendor any personal information you provide. You cannot use the Chat feature without consenting to these terms and to the disclosure of your personal information to the Chat Vendor who may use or disclose the information for their own commercial purposes. If you do not consent to such disclosure, please do NOT use the Chat feature.
Collection of Personal Information and Sensitive Personal Information
Based on your specific transactions and interactions with us or our website, we will or may collect, and we have in the last 12 months collected, the following categories of personal information about you. For each category of information, the categories of third parties and service providers to whom we have disclosed the information in the last 12 months are referenced below. The examples provided for each category are not intended to be an exhaustive list or an indication of all specific pieces of information we collect from or about you in each category, but rather the examples are to provide you a meaningful understanding of the types of information that may be collected within each category.
Name, alias, social security number, date of birth, driver’s license or state identification card number, passport number, Company ID number.
- Financial institutions
- Government agencies
- Promotional or other fulfilment vendors
- Marketing support vendors and vendors that support managing or hosting the website including the Chat function on the website.
- Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phone,
- Lead providers (referral sources)
- Transaction support vendors (e.g., check guaranty, payment processors)
- Data analytics vendors
- Social media platforms
- Consumer reporting agencies or credit reporting agencies
- Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigators
- Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
- Insurance carriers, administrators, and brokers
- Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)
- Branded Hotel Partners (e.g., Hilton)
- Reservation Platforms, (eg. Sabre SynXis, TravelClick) Marriott Bonvoy, Travelocity, Orbitz, etc.)
- To fulfill or meet the purpose for which you provided the information.
- Marketing and sales activities.
- To process, complete, and maintain records on transactions.
- To schedule, manage and keep track of customer or vendor appointments.
- To respond to consumer inquiries, including requests for information, customer support online, and phone calls.
- To provide interest-based advertising.
- To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates or informative communications.
- To improve user experience on our website.
- To understand the demographics of our website visitors.
- To detect security incidents.
- To protect against malicious or illegal activity and prosecute those responsible.
- To fulfill our contractual obligations to our branded hotel partners or reservation platforms
- To verify and respond to consumer requests.
- To prevent identity theft.
- To monitor security controls for electronic networks.
- Tax document reporting.
- To process customer payments.
- To allow access to the internet at our properties, stores, or facilities.
For data collected through our website, we sell some of this data to data analytics vendors, marketing support vendors, social media platforms, and ad trackers (not for monetary consideration but for other valuable consideration), and we also share the data with data analytics vendors, branded hotel partners and reservation platforms, social media platforms, and marketing support vendors for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.
Home, postal or mailing address, email address, home phone number, cell phone number.
- Financial institutions
- Government agencies
- Promotional or other fulfilment vendors
- Marketing support vendors and vendors that support managing or hosting the website and the Chat function on the website
- Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phone
- Lead providers (referral sources)
- Transaction support vendors (e.g., check guaranty, payment processors)
- Data analytics vendors
- Social media platforms
- Consumer reporting agencies or credit reporting agencies
- Consulting and investigation firms, including HR consultants, safety consultants, insurers, and workplace investigators
- Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
- Insurance carriers, administrators, and brokers
- Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)
- Branded hotel partners (e.g., Hilton)
- Reservation platforms, (e.g., Sabre SynXis, TravelClick Marriott Bonvoy, Travelocity, Orbitz, etc.)
- To fulfill or meet the purpose for which you provided the information.
- Marketing and sales activities.
- To process, complete, and maintain records on transactions.
- To schedule, manage and keep track of customer appointments.
- To respond to consumer inquiries, including requests for information, customer support online, and phone calls.
- To provide interest-based advertising.
- To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates or informative communications.
- To understand the demographics of our website visitors.
- To detect security incidents.
- To protect against malicious or illegal activity and prosecute those responsible.
- To verify and respond to consumer requests.
- To prevent identity theft.
- To monitor security controls for electronic networks.
- Tax document reporting.
- To process customer payments.
- To allow access to the internet at our properties, stores, or facilities.
- To fulfill our contractual obligations to our branded hotel partners or reservation platforms
For data collected through our website, we sell some of this data to data analytics vendors (not for monetary consideration but for other valuable consideration), and we also share the data with data analytics vendors, marketing support vendors, branded hotel partners, reservation platforms, and social media platforms for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website, this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.
Race, ethnicity, national origin, sex, gender, sexual orientation, gender identity, religious or philosophical beliefs, age, disability, medical or mental condition, military status, familial status, union membership.
- Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)
- To provide services or accommodations as may be necessary
- Marketing activities
Not sold for monetary or other valuable consideration. Not shared for cross-context behavioral advertising.
Information regarding products or services provided, purchasing history.
- Financial Institutions
- Promotional or other fulfilment vendors
- Marketing support vendors and vendors that support managing or hosting the website and the Chat function on the website
- Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phone
- Lead providers (referral sources)
- Transaction support vendors (e.g., check guaranty, payment processors)
- Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
- Insurance carriers, administrators, and brokers
- Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)
- Branded hotel partners (e.g., Hilton)
- Reservation platforms, (e.g., Sabre SynXis, TravelClick) Marriott Bonvoy, Travelocity, Orbitz, etc.)
- To fulfill or meet the purpose for which you provided the information.
- Marketing and sales activities
- To process, complete, and maintain records on transactions.
- To respond to consumer inquiries, including requests for information, customer support online, and phone calls
- To provide interest-based advertising.
- To verify and respond to consumer requests.
- To process customer payments.
- To fulfill our contractual obligations to our branded hotel partners or reservation platforms
Not sold for monetary or other valuable consideration. Not shared for cross-context behavioral advertising.
Date and time of your visit to this website; webpages visited; links clicked on the website; browser ID; browser type; device ID; operating system; form information downloaded; domain name from which our site was accessed; search history; and cookies; cell phone number, cell phone make, model, and serial number, cell service provider, internet or other electronic network activity information related to usage of Company networks, servers, intranet, or shared drives, as well as Company-owned computers and electronic devices, including system and file access logs, security clearance level, browsing history, search history, and usage history.
- Marketing support vendors and vendors that support managing or hosting the website, branded hotel partners, such as Hilton, and the Chat function on the website
- Transaction support vendors (e.g., check guaranty, payment processors)
- Reservation platforms, (e.g., Sabre SynXis, TravelClick) Marriott Bonvoy, Travelocity, Orbitz, etc.)
- Data analytics vendors
- Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
- To fulfill or meet the purpose for which you provided the information.
- To fulfill our contractual obligations to our branded partners or reservation platforms.
- Marketing and sales activities
- To process, complete, and maintain records on transactions.
- To schedule, manage and keep track of customer appointments.
- To respond to consumer inquiries, including requests for information, customer support online, and phone calls
- To provide interest-based advertising.
- To process for targeted advertising.
- To improve user experience on our website.
- To understand the demographics of our website visitors.
- To detect security incidents.
- To protect against malicious or illegal activity and prosecute those responsible.
- To monitor security controls for electronic networks.
- To allow access to the internet at our properties, stores, or facilities.
For data collected through our website, we sell some of this data to data analytics vendors, marketing support vendors, reservation platforms, social media platforms and ad trackers (not for monetary consideration but for other valuable consideration), and we also share the data with data analytics vendors, marketing support vendors, branded hotel partners, reservation platforms, and social media platforms for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website, this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.
IP address
- Data analytics vendors
- Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
- Branded hotel partners, such as Hilton
- To fulfill or meet the purpose for which you provided the information.
- To fulfill our contractual obligations to our branded partners.
- Marketing and sales activities
- To provide interest-based advertising.
- To process for targeted advertising.
- To understand the demographics of our website visitors.
- To detect security incidents.
- To protect against malicious or illegal activity and prosecute those responsible.
- To monitor security controls for electronic networks.
For data collected through our website, we sell some of this data to data analytics vendors (not for monetary consideration but for other valuable consideration), and we also share the data with data analytics vendors, branded hotel partners, reservation platforms, marketing support venders, and social media platforms for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website, this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.
Your image when recorded or captured in surveillance camera footage or pictures of you taken on our premises or at our events or that you share with us; audio recordings of calls and virtual meetings as disclosed to you at the time of the call.
- Consulting and investigation firms, including human resources consultants, safety consultants, insurers, and workplace investigators
- Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
- To fulfill or meet the purpose for which you provided the information.
- To detect security incidents.
- To protect against malicious or illegal activity and prosecute those responsible.
Not sold for monetary or other valuable consideration. Not shared for cross-context behavioral advertising.
Based on analysis of your activity on the website, we may develop inferences regarding disability status, religious affiliation or membership in organizations or employment status.
- Not Disclosed.
- Marketing and sales activities
- To fulfill contractual obligations to our branded partners and reservation platforms.
- To provide interest-based advertising.
- To process for targeted advertising.
- To understand the demographics of our website visitors.
For data collected through our website, we sell some of this data to data analytics vendors, marketing support venders, social media platforms and ad trackers (not for monetary consideration but for other valuable consideration), and we also share the data with data analytics vendors, marketing support venders, branded hotel partners, reservations platforms, and social media platforms for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website, this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.
Retention of Data Collected or Processed
Unless otherwise specified above, we retain personal information no longer than necessary for the purposes for which it was collected unless a longer period is required to comply with laws or regulation or for other legal reasons. Retention periods may vary depending on the purpose for which the personal information was collected and used, which may differ depending on the nature of the personal information and the length of time you remain a customer or maintain a business relationship with us.
In deciding how long to retain each category of personal information that we collect or process, we consider many criteria, including, but not limited to, the business purposes for which the personal information was collected; relevant federal, state, and local recordkeeping laws; applicable statutes of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.
We will retain each category of personal information based on either: (1) the date the record or data was collected, created, or last modified; (2) the date of the particular transaction to which the record or data pertains; or (3) another triggering event that is determined to be reasonable and appropriate based on the nature of the data and the legal/business needs for its continued use.
Categories of Sensitive Personal Information Collected or Processed
Of the above categories of Personal Information, the following are categories of Sensitive Personal Information the Company may collect from or about consumers:
- Personal Identifiers (name, social security number, driver’s license or state identification card number, passport number)
- Protected Classifications (racial or ethnic origin, religious or philosophical beliefs, union membership, or sexual orientation)
- IP address
- Contents of Personal Communications (contents of mail, email, voice communications, and text messages where the Company is not the intended recipient)
- Personal data revealing race, racial or ethnic origin, religious beliefs, sex, sexual orientation, gender, age, military status, familial status, disability, or medical, mental, or physical health condition or diagnosis.
Personal information does not include:
- Publicly available information from government records.
- Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer, or from widely distributed media.
- Information made available by a person to whom the consumer, has disclosed the information if the consumer, has not restricted the information to a specific audience.
- Deidentified or aggregated information.
Sources of Personal Information
We may collect your personal information from the following sources:
- You the consumer, when you visit the website and voluntarily submit information through the website or social media, when you visit any of our properties or physical locations, when you stay, make a purchase, or inquire about any of our services, or when you enter into a contract to perform services for us.
- Our employees, contractors, vendors, suppliers, guests, visitors, other consumers, and guests based on your interactions with them (if any)
- We utilize cookies to automatically collect information about our website visitors
- CCTV cameras at our physical locations
- Lead generators and referral sources
- Social media platforms
- Third-party customer databases
- During customer support contact
- Reservation platforms
- Branded hotel partners, such as Hilton
Disclosure of Personal Information
We may disclose, sell, or share your personal information to/with the following categories of service providers, contractors, or third parties:
- Financial institutions
- Government agencies
- Promotional or other fulfilment vendors
- Marketing support vendors and vendors that support managing or hosting the website and the Chat function on the website.
- Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phone
- Lead providers (referral sources)
- Transaction support vendors (e.g., check guaranty, payment processors)
- Data analytics vendors, including Google Analytics and Adobe Analytics
- Social media platforms, including, but not limited to, Meta
- Reservation platforms (e.g., Sabre SynXis, TravelClick, Marriott Bonvoy, Travelocity, Orbitz, etc.)
- Branded hotel partners (e.g., Hilton)
- Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
- Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigators
- Insurance carriers, administrators, and brokers
- Corporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)
Why We Collect, Use, and Disclose Personal Information
We may collect, use, and disclose your personal information for any of the following business purposes:
- To fulfill or meet the purpose for which you provided the information.
- To process, complete, and maintain records on transactions.
- To retain your selection for Text, opt in/opt out to ensure customers who opted out are not sent any text messages.
- To provide and communicate important notifications to customers.
- To schedule, manage and keep track of customer reservations and appointments.
- To maintain records of when customers decline a service or sale.
- To respond to consumer inquiries, including requests for information, customer support online, phone calls, and in-store inquiries.
- To provide interest-based and targeted advertising.
- To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates or informative communications related to the functionalities, services, or other information you requested or asked the Company to provide to you.
- To improve user experience on our website.
- To understand the demographics of our website visitors.
- To detect and investigate physical and cyber security incidents.
- To debug, identify, and repair errors that impair existing intended functionality of our website.
- To protect against malicious or illegal activity and prosecute those responsible.
- To verify and respond to consumer requests.
- To prevent identity theft.
- To fulfill contractual obligations to our hotel partners and reservation platforms.
- To accommodate and assist hotel guests based on the health information they share with us.
- To protect our legal interests and abide by our legal and regulatory obligations.
- For the performance of our contract with you or to take steps at your request before entering a contract.
- For our legitimate interests or those of a third party. (A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.)
- Where you have given consent.
We do NOT and will not sell or share your personal information in exchange for monetary consideration. However, we may sell or share some of your information to third parties for other valuable consideration, as noted in the table above.
We may sell or share your personal information for the following business or commercial purposes:
- To enhance our services and address customer concerns
- To analyze data, identify trends, and to facilitate product and service development
- To verify identities, detect and prevent fraud
- To improve operational efficiencies
- To deliver advertising based on your interests
- To improve user experiences on our websites
- To fulfill contractual obligations to our hotel partners and reservation platforms
- To comply with the legal obligations of maintaining the business
- To perform services as requested by customers
- To maintain safety of our physical and online environments
Other than these exceptions, we do not and will not disclose your personal information to any third party in exchange for monetary or other valuable consideration or share your personal information for cross-context behavioral advertising.
Notice of Right to Opt-Out of the Selling and Sharing of Your Information
While we do not sell or share your personal information in exchange for money, we may sell or share your personal information for other valuable consideration. Depending on your state of residence, you may have the right to tell us NOT to sell or share your personal information. You have the full and free right to opt-out of our disclosure of your personal information to any third parties where the disclosure constitutes “selling” or “sharing” as defined in some state laws. You may exercise your right to opt-out without fear of discrimination for doing so.
To opt-out of our selling or sharing of your information, meaning, we will not disclose your information to third parties for any monetary or other valuable consideration, you can do any of the following:
Submit a request by emailing beihotelsf@zenbizservices.com.
You can use a Global Privacy Controls (GPC) signal. BEI San Francisco will process opt-out preferences from GPC signals, which are in formats commonly used and recognized by businesses, such as an HTTP field header, as requests to opt-out of sale or sharing. The GPC signal opt-out will only apply to the browser you are using on your device; it will not apply to other browsers and/or devices to which GPCs are not activated or to offline sales.
You can have an authorized agent submit a request on your behalf. To submit an opt-out through use of an authorized agent, you must provide that agent with written permission signed by you to submit an opt-out on your behalf, except when using an opt-out preference signal. The authorized agent may contact us at beihotelsf@zenbizservices.com to make the opt-out request and for directions for submitting the proof of authorization and the authorized agent's proof of identification to the Company. We maintain the right to deny any request from an authorized agent that does not submit sufficient proof that they have been authorized by you to act on your behalf.
A request to opt-out need not be a verifiable consumer request. However, we may deny a request to opt-out if we have a good faith, reasonable, and documented belief that a request to opt-out is fraudulent. If we deny your request to opt-out, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.
Opt-Out Preference Signals
Opt-out preference signals provide consumers with a simple and easy-to-use method by which to exercise the right to opt-out of the selling and sharing of their information. Global Privacy Controls (GPC) or Universal Opt-Out Mechanism (UOOM) are user-enabled opt-out preference signals which can communicate a user's “Do Not Sell or Share” request on behalf of the person or device. We will process opt-out preferences from GPC and UOOM signals which are in formats commonly used and recognized by businesses, such as an HTTP field header. We will treat a consumer's use of GPCs or UOOMs as a valid request to opt-out of the selling and sharing of information for that browser. We currently do not connect browser use to particular consumers and, as such, you will need to use GPCs or UOOMs on all browsers in which you access our website and use our opt-out form to opt-out of offline sales.
Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals or other mechanisms (with the exception of GPCs and UOOMs) that provide a choice regarding the collection of personal information about activities over time and across different websites or online services. We encourage users who have DNTs to use GPCs or UOOMs.
We do not and will not use or disclose your sensitive personal information for purposes other than the following:
- To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.
- To detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.
- To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions.
- To ensure the physical safety of natural persons.
- For short-term, transient use.
- To perform services on behalf of the Company.
- To verify or maintain the quality or safety of a product, service or device that is owned, manufactured, manufactured for, or controlled by the Company, and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by the Company.
U.S. Consumer Privacy Rights
Under the applicable U.S. Privacy Laws, depending on state of residence, Consumers may have the following rights, which can be exercised directly or, in certain cases, through an authorized agent:
You may, depending on your state of residence, have the right to request, (1) the categories of personal information we have collected about you, (2) the categories of sources from which the personal information was collected, (3) the business or commercial purpose for collecting, selling, or sharing this information, (4) the categories of third parties with whom we share or have shared your personal information, (5) as applicable, the categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third parties to whom the personal information was sold or shared, and (6) the categories of personal information that we have disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose;
You may, depending on your state of residence, have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person.
You may, depending on your state of residence, have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person.
You may, depending on your state of residence, have the right to confirm if we are processing your Personal Information and to access your Personal Information, as just stated above.
You may, depending on your state of residence, have the right to request that we delete personal information that we collected from you, subject to certain exceptions.
You may, depending on your state of residence, have the right to request we correct inaccurate personal information (to the extent such an inaccuracy exists) that we maintain about you.
You may, depending on your state of residence, have the right to opt-out of certain uses or disclosures of your personal information, including opting out of the selling of your personal information or the sharing of such information for cross-context behavioral advertising purposes. To learn more about this right and how to exercise it, please refer to the detailed discussion in the section above.
You may, depending on your state of residence, have the right to direct businesses us to limit their use and disclosure of Sensitive Personal Information if we use or disclose it beyond certain internal business purposes. Where applicable, we will treat such a request as a revocation of any consent that you may have provided to your processing of Sensitive Personal Information.
You have the right to not be discriminated or retaliated against for exercising any of the above rights.
Notice of Right to Opt-Out of Profiling, Automated Decision Making, and Targeted Advertising
Depending on your state of residence, you may have the right to opt out of targeted advertising and selling of your data. You may submit a request to exercise this right by submitting a request through one of the two options provided in the “Submitting a Consumer Request” section below.
Depending on your state of residence, you may have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. While you have the right to make this request, we do not currently use profiling in this manner.
Submitting a Consumer Request
You can submit any of the above types of consumer requests by emailing beihotelsf@zenbizservices.com.
How We Will Verify That It Is Really You Submitting The Request
When you submit certain consumer requests through one of the methods provided above, we will need to confirm your state of residence to determine which rights apply and then we will need to verify your identity.
To verify your identity, we will ask you to provide some information in order to verify your identity and respond to your request. Specifically, we will ask you to verify information that can be used to link your identity to particular records in our possession, which depends on the nature of your relationship and interaction with us. This process may require us to request additional personal information from you, including, but not limited to, your first name, last name, email address, phone number, state/province of residence, and/or country. During verification, we will only request the minimum personal information necessary to correctly identify you for the purpose of fulfilling your request.
In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with your request.
Designated Authorized Agent
You may, depending on your state of residency, have the right to designate an authorized agent to submit one of the above requests on your behalf. To do so, you must either (a) execute a valid, verifiable, and notarized power of attorney or (b) provide other written, signed authorization that we can then verify.
Third Party Vendors
We may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose.
Business Transfers
In the event we sell or transfer a particular portion of its business assets, information of consumers, may be one of the business assets transferred as part of the transaction. If substantially all of our assets are acquired, information of consumers may be transferred as part of the acquisition.
Compliance with Law and Safety
We may disclose specific personal and/or Sensitive Personal Information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect our employees or the public.
Use of Cookies, Pixels, and Other Tracking Technologies
Our website may store or retrieve information on your browser, mostly in the form of cookies. A cookie is a small piece of data (text file) that a website – when visited by a user – places on the user's device to remember information about the user, such as the user's language preference or login information.
This type of cookie is set by us and is referred to as a “first-party cookies.” Our website uses first-party cookies primarily to make the website work as you expect it to. For example, we use the information we collect through first-party cookies to allow you to navigate between pages efficiently, analyze how well our website is performing, and understand the content that you spent the most time reviewing. In some cases, we use first-party cookies to store information that we use for targeted advertising.
We also incorporate cookies and similar technologies, such as pixels, tags, and web beacons, from outside our website's domain (“third-party cookies”). Third-party cookies gather information to enable our vendors to provide a range of services to us, including targeted advertising and measuring the success of our advertising campaigns.
Below is a detailed list of the categories of first- and third-party cookies we use on our website. You can prevent the collection of data by non-essential performance, functional, and marketing cookies by clicking on “Your Privacy Choices” in our website footer and toggling off the related functionality.
How we use cookies
We make use of cookies under the following circumstances and for the following reasons:
- Provide you with services available through the website and to enable you to use some of its features
- Authenticate users and prevent fraudulent use of user accounts
- Identify if users have accepted the use of cookies on the website
- Compile data about website traffic and how users use the website to offer a better website experience
- Understand and save visitor preferences for future visits, such as remembering your login details or language preference, to provide you with a more personal experience, or to avoid you having to re-enter your preferences every time you use the website
- Track your browsing habits to enable us to show advertising which is more likely to be of interest to you, including advertising by third parties on our website
Essential Cookies
Essential cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to a site visitor's request for services, such as a visitor setting their privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but blocking these cookies will prevent the website from working correctly or might prevent the Website from working at all.
Non-Essential Cookies
Non-Essential cookies are not essential to the website functionality but serve some other unique purpose in three subcategories:
(sometimes referred to as static cookies) collect information about the user's behavior on the website without collecting personal information, for example: pages the user visits, ads the user views, ads or site features that the user clicks.
(sometimes called preference cookies) track and remember the user's preferences and past choices on the website to provide a personalized user experience. For example, functional cookies can collect: language preferences, prior searches, regions.
(sometimes called tracking or advertising cookies) can track: content the user views, links the user follows, the user's browser and device information and IP address. Please note: Organizations can use marketing cookies to track and influence users by building user profiles or displaying advertisements.
Cookie Management
You can control and manage cookies associated with your browser. If you are interested in controlling and managing cookies from your browser including any set by our Website, please refer to www.allaboutcookies.org/manage-cookies/index.html for information on different ways to configure your browser's cookie settings.
If you want to clear all cookies left behind by the websites you have visited, here are links where you can download third party programs that clean out tracking cookies: Ad-Aware · Spybot · Spy Sweeper
You may delete cookies from your web browser at any time or block cookies on your equipment, but this may affect the functioning of or even block the website. You can prevent saving of cookies (disable and delete them) by changing your browser settings accordingly at any time. It is possible that some functions will not be available on our website when use of cookies is deactivated.
Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals, with the exception of Global Privacy Controls as explained above in the section of this policy on “Opt-Out Preference Signals”.
DAA and NAI
Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain self-regulatory programs along with websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization's respective participating companies, visit the DAA's opt-out portal available at optout.aboutads.info, or visit the NAI's opt-out portal available at optout.networkadvertising.org.
To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA's AppChoices mobile application opt-out offering found here: youradchoices.com/appchoices.
Non-Participant Opt-Out Options
Some of our vendors do not participate in the DAA or NAI self-regulatory programs for online behavioral advertising or have developed their own processes for allowing consumers to opt-out: branch.app.link/optout
Some devices and apps do not have access to web-based browser cookie opt-outs. To learn more about the advertising opt-outs provided by your mobile device's operating system (like iOS and Android) or the device manufacturer, please refer to your device's privacy settings.
External Links
Our website contains links to other websites, primarily the external links on our website are to our partner hotels. If you click on a link to another website, you should be aware that they will have privacy practices that are different from ours. We are not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the Privacy Policy of any site you visit via a link from our website.
Children Under the Age of 16
We do not knowingly sell or share the personal information of consumers under 16 years of age.
How We Protect the Information that We Collect
The protection of the information that we collect about visitors to this website is of the utmost importance to us and we take every reasonable measure to ensure that protection, including:
- We use commercially reasonable tools and techniques to protect against unauthorized access to our systems.
- We restrict access to private information to those who need such access in the course of their duties for us.
- We keep automatically collected data and voluntarily collected data separate at all times.
- We use internal encryption on all data stores that house voluntarily captured data.
California Shine The Light
The California Civil Code permits California Residents with whom we have an established business relationship to request that we provide you with a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please send an email to beihotelsf@zenbizservices.com, or write to us at the address listed below. Please mention that you are making a “California Shine the Light” inquiry.
Consent to Terms and Conditions
By using this website, you consent to all terms and conditions expressed in this Privacy Policy.
Changes to Our Privacy Policy
As our services evolve and we perceive the need or desirability of using information collected in other ways, we may from time to time amend this Privacy Policy. We encourage you to check our website frequently to see the current Privacy Policy in effect and any changes that may have been made to them. If we make material changes to this Privacy Policy, we will post the revised Privacy Policy and the revised effective date on this website. Please check back here periodically or contact us at the address listed at the end of this Privacy Policy.
Consumers With Disabilities
This policy is in a form that is accessible to consumers with disabilities.
Questions About the Policy
This website is owned and operated by BEI San Francisco. If you have any questions about this Privacy Policy, please contact us at beihotelsf@zenbizservices.com.
Attn: Privacy Inquiry
50 8th St
San Francisco, CA 94103, USA